Hello!
This is Gedrich,
I'm a Product Designer based in Toronto, with a strong focus on building thoughtful, scalable, and user-centred digital products. My work sits at the intersection of design, product strategy, and front-end development, allowing me to move ideas from research and concept to polished interfaces and functional prototypes.
I have experience across AI products, academic publishing tools, design systems, and collaborative workspaces. I bring a balance of creativity, technical understanding, and product thinking to every project, and I've worked closely with engineers, product leaders, marketing teams, and neuroscience researchers to design experiences that are not only visually refined, but also practical, measurable, and easy to use.
I'm passionate about turning complex problems into clear, elegant, and meaningful digital experiences.
Incoming designs @ Linkedin
Work
giving back to the world, one solution at a time.
Yonnect, Total management system
Yonnect, the flagship project of Eletive, was a groundbreaking startup initiative. Our primary goal was to create a robust and consistent platform from scratch, given the immense scale of the project.
Zitop, O2O fashion App
I worked with an Elitive company team on a two-month project to design an app aimed at solving fashion industry challenges, especially for buyers. We focused on creating both aesthetically pleasing and practical solutions to improve the experience for stakeholders and consumers.
3Dot Plus, e-commerce marketplace
An app for Iranian-Canadian citizens to connect with their heritage and community, offering a guide to Persian cultural events and a directory of Iranian-Canadian businesses. It enables users to discover, connect, and support cultural and entrepreneurial activities, enhancing their community and cultural identity.